Best Techniques to Promote Your Website for Free
Mia Mohammad Musa
Chief Executive Officer
The Information Craft
You can have the best product in the world, but without effective advertising, no one will know about it. Just because you have launched your website on the Internet doesn’t mean that everyone will come flocking to it. In fact, nobody will know it exists if you do not get out there and promote it. There are several services available to help you get the word out there, but they cost money. However, there are several ways to get the word out for free. Here are seven website promotion tips you need to follow to get your page up to the top of the search engines.
1. Focus on Website SEO
Before you begin working on your website content, you need to know the SEO tools that will go into it. Use the Google keyword tool planner to help you find the best keywords for your niche market. Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword. Focus on the keywords that have low competition and high search frequency to help you create blog posts that are compelling, and will get noticed. Using the right SEO strategy will help you as you focus on promoting your site. The keywords you select must be added to the title, headings, content, and Meta description. If you add images, remember to include the keyword in the picture title tag and the alt tag. Promoting your website by using traditional SEO is one of the best ways to gain natural traffic and a higher ranking.
2. Social Media Marketing
The world of social media has completely changed online marketing. Creating a social media account and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have branded imagery. Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website.
3. Search Engine Listing
A simple way to start getting traffic to your website is by using the search engines. Submit new content to the search engine directories like Google, Yahoo!, Bing etc, so it can be indexed. The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly.
4. Signature Branding
Your brand image is how people will recognize your company. Spend some time working on making your brand easy to recognize, and compelling enough to get people’s attention. Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options. If you want to learn more about how to promote a website using mobile services, consider working with Outbrain. They have unique mobile marketing strategies to help your business gain more exposure.
5. Reciprocal Linking
One way to show the search engines your website is trusted is by having other websites link to your site. If you want a promotion, website options include; guest blogging, forum posting, link exchange, and news articles. Do not start linking your site to a number of low-ranking, low-quality sites. The search engines want to reward you with a higher website ranking when they see your website is linked to higher ranking, authority sites. Focus on creating links that are relevant to the readers, and use quality keywords or phrases to gain a link. Inbound links are an important part of the SEO world, but you must be careful in the way you create them. If you do too many at once, your website can be banned from the search engines. Slow and steady is the best way to go when you are working on quality inbound links to your website.
6. Focus on Quality Content
Out of all the website promotion ideas, you will read about online, the best one is to focus on quality. Why are you writing blog posts for the readers? Are you giving them the information they want, or are you only focused on getting something “fresh” on your website? Creating quality content is vital to your website, and to your overall ranking. Write the kind of content that other people want to read and promote on their own blogs/websites and on social media. When you create a company blog, use Google Authorship to help you gain visibility. This will link all your articles together, and it will rank higher in Google. Send out new social media messages each time you upload a new article to the blog. Monitor the blog to find out what is working, and what you can ditch if it’s not moving traffic up.
7. Use Google Local Business
To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, they will allow every business to register their information for free. You can add pictures, include promotional offers, and even submit mobile ads. The great part of the Google Local Business page is how the information is displayed. It will show up right above the rest of the normal search result information, giving your business a larger online presence. Google even provides directions to your location, and they allow customers to call right from their mobile device.
If you are still asking how to promote my website after using these seven tips, it is a good idea to contact online marketing agencies for help. These seven website promotion tips make it easy for anyone to focus on improving their website and promoting it through the right channels. While it can take time to learn how to promote a website, it is important to focus on being patient. It can take a few weeks, or months before you notice a significant increase in traffic and your online ranking. For additional information on how to promote a website, contact outbrain today!
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